In San Diego, a partnership between national literacy groups and local health centers will allow children receiving booster shots to get a book. That is certainly a way to promote literacy, through health and pain. Oh, your arm hurts? Here's some Curious George. You will not ever get measles, mumps or ruebella? How bout some of the doctor, Dr. Suess!
This joke fell apart. Hell, it was never together to begin with. This is a worthy cause.