A new ad for Amazon's Kindle popped up on Youtube this week (and at CNET)showing pretty people doing fun things. This kind of ad takes me back to the good ole days, where my friends and I would grab a book and run around looking all goofy while we read. And remember that time you and your best girl were in the malt shop and you corrected her for her poor choice in expensive reading materials? Man, those were the times.
Is it also a little presumptious to just say, "The Book Lives On." I mean, really? Couldn't we just say, "The eBook Lives On Because We Took Down Our Competitors?"