The French government is tired of online retailer Amazon hosing in on the French book biz and passed legislation that makes it illegal to offer free shipping on discounted items. The legislation will hopefully help brick and mortar shops compete with the vast online retailer in books written in a dying language.
Look, let's not get into a fight about this. Brick and mortar shops are good, and the little guy, so we fight for them. We pass laws to protect them. But they will die. Die so hard that when retailers of the future wish to keep their children up at night they will tell the story of when the mighty Amazon swooped down and crushed the small-folk in their beds.
And you laugh, but Amazon is making that Wal-Mart scare from two decades ago look like a paltry crap shoot of business dealing. See, the French would cut off their own heads before a Wal-Mart will go up across from the Eiffel Tower, but everyone's okay with Amazon being on the same cell phones that take pictures for the tourists. Amazon is the new big brother retail company, slinking in and growing and growing, like that evil cloud in Ferngully.
I am now contractually obligated to ask you buy one of my books on Amazon. Amazon, because I'm cheap and easily sold.